Mixue
APRIL 2026

Three checkout improvements from order data

Three friction points surfaced from the first months of live order data:

DELIVERY NOTES

One tap to fill the most common delivery instructions

Two instructions dominated the order data:

Two pill buttons now sit above the notes field. Tap to fill, tap again to clear. 38% of orders had no note at all, so the pills are optional.

mixue.hk / checkout
送餐備註

點擊快捷選項填入備註,或自行輸入。

ADDRESS VALIDATION

Reminder when a residential address is missing floor or unit

The address field doesn't capture flat numbers, so we added a non-blocking reminder. It triggers on residential addresses missing floor or unit info, and is exempt when:

Dismissible, and resets if the address changes.

mixue.hk / checkout
選擇地址類型
送餐地址*
九龍灣宏開道8號
請確認是否漏填樓層與室號
RETURNING CUSTOMERS

Returning customers skip re-entering their details

48.8% of customers placed more than one order, and most re-typed the same details every time. Now stored locally and autofilled on return:

mixue.hk / checkout
姓名 *
請輸入姓名
電話 *
請輸入電話號碼
送餐備註
例如:按門鈴、放大閘 / 保安處、送達時致電
送餐地址 *
搜尋送餐地址
48.8% 嘅客戶係回頭客。姓名、電話、備註同上次地址自動填入,唔使重新輸入。

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