Mixue
JULY 2026

A price change with two weeks' notice, and four new drinks

Two updates this month, both visible to customers at checkout:

MINIMUM ORDER

A price change announced before it lands

The minimum order rises from HK$30 to HK$35 on 19 July 2026. Rather than switch it silently:

Delivery stays free. The change date is set in code, so it is predictable and easy to adjust for testing.

MENU AUDIT

The owner said prices had changed. Nothing else.

No spreadsheet, no export, no list of what had moved. So we rebuilt the menu ourselves, from photographs of the shelf:

Four new drinks shipped in the same pass: 大桔果粒茶, 冰柚檸檬茶, 藍莓果粒茶 and 草莓香蕉撞奶, alongside refreshed photos, icons and options on the existing menu. The client was never asked to send a single row of data.

intake / mixue.hk
Attachments: none
no data provided0 / 55 products checked
大桔果粒茶
$26
檸檬紅茶
$13.9
冰柚檸檬茶
$26
蘋果桃桃
$13$25!
港式楊枝甘露
$23
藍莓果粒茶
$26
冰鮮檸檬水
$11.7
草莓香蕉撞奶
$26
茉莉奶綠
$13$18!
matches the shelf!app was wrong
Showing 20 of the 55 products checked. Both drinks that disagreed are here.
On 蘋果桃桃 and 茉莉奶綠 the app still showed the old $13. The shelf had already moved on.
Two of 55 had drifted.
APRIL 2026

Three checkout improvements from order data

Three friction points surfaced from the first months of live order data:

DELIVERY NOTES

One tap to fill the most common delivery instructions

Two instructions dominated the order data:

Two pill buttons now sit above the notes field. Tap to fill, tap again to clear. 38% of orders had no note at all, so the pills are optional.

mixue.hk / checkout
送餐備註

點擊快捷選項填入備註,或自行輸入。

ADDRESS VALIDATION

Reminder when a residential address is missing floor or unit

The address field doesn't capture flat numbers, so we added a non-blocking reminder. It triggers on residential addresses missing floor or unit info, and is exempt when:

Dismissible, and resets if the address changes.

mixue.hk / checkout
選擇地址類型
送餐地址*
九龍灣宏開道8號
請確認是否漏填樓層與室號
RETURNING CUSTOMERS

Returning customers skip re-entering their details

48.8% of customers placed more than one order, and most re-typed the same details every time. Now stored locally and autofilled on return:

mixue.hk / checkout
姓名 *
請輸入姓名
電話 *
請輸入電話號碼
送餐備註
例如:按門鈴、放大閘 / 保安處、送達時致電
送餐地址 *
搜尋送餐地址
48.8% 嘅客戶係回頭客。姓名、電話、備註同上次地址自動填入,唔使重新輸入。

Tell us what you're dealing with

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