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Food Tech · Hong Kong · 2026Live

Custom Food Ordering & Delivery System for Mixue Hong Kong

Built from scratch because no off-the-shelf platform could draw delivery zones to actual streets.

THE PROBLEM

Most ordering platforms draw delivery zones as circles. Streets don't work that way.

Mixue Hong Kong needed a delivery system that matched their actual service area: specific streets around 大埔-昌運中心. The platforms available in Hong Kong only supported radius-based delivery zones, which didn't fit their street-level requirements.

DEMO 1

Place an order

Switch drinks, adjust quantities. Nothing waits for a server. Customers never experience a loading screen, even on a slow 4G connection.

選擇飲品
糖度
加料
芒果丁 +$2
0
珍珠 +$1
0
椰果 +$1
0
1
總計:$13.9
DEMO 2

Watch it get assigned

Drop a pin anywhere. Inside the polygon → live ETA based on straight-line distance from the store. Outside → out-of-zone banner. The zone is drawn to exact streets around 大埔-昌運中心, not a radius.

Loading map…
—
DEMO 3

Orders fill walker slots

Each walk has a 30-minute window. Orders are assigned by distance and fill slots in sequence. When a window is full, the order is auto-assigned to the next time slot 30 minutes after.

Distance from store
Mixue
5 min
10 min
15 min
20 min
Walker slots · 30-min windows
Walker 1
Now
—
Walker 2
Now
—
Near (<5 min)
Mid (5–12 min)
Far (>12 min)
Next run +30m
DEMO 4

Staff get notified

Every order hits the team's Telegram the moment it's placed. No app, no dashboard. Just the tool your staff already uses.

新訂單已付款
訂單號: #293
客戶: 陳大文
電話: 5555 5555
總計: $33 HKD
地址: 大埔安埔路 XX 號
1x 檸檬紅茶（少冰，七分糖，珍珠）
1x 冰鮮檸檬水（少冰，五分糖，椰果）
備註: 送達時致電
4:32 PM
WHAT WAS BUILT
Polygon delivery zones
The system checks whether a customer's delivery address falls within the exact service area, drawn to specific streets around 大埔-昌運中心, not a rough circle.
Smart delivery scheduling
Each walker operates in 30-minute delivery windows. When one time slot is full, the next order moves automatically to the next available window. No manual juggling by staff.
Near-instant ordering experience
Customers browse the menu, customise drinks, and adjust quantities without any loading screens, even on a slow mobile connection. The system only contacts the server at checkout.
Drink configurator
Ice level, sugar level, and toppings. Customers see their running total update instantly as they customise. No waiting, no page reloads.
Instant staff notifications via Telegram
The moment a customer pays, staff receive a Telegram message with the full order details: items, address, total, and notes. No extra apps to install, no dashboard to check.
Full Hong Kong payment support
Supports all major Hong Kong payment methods: FPS, PayMe, Octopus, and WeChat Pay, with secure checkout and automatic payment verification.
One server. Near-zero running cost.
The entire system runs on a single server with near-zero monthly operating costs. Built lean so the business isn't paying for infrastructure it doesn't need.
WHAT YOU'RE ACTUALLY PAYING FOR

Off-the-shelf fits most shops. Mixue wasn't most shops.

Mixue's delivery boundary doesn't match a radius. Their walker shifts don't fit a standard delivery system. Their menu has drink customisations that most ordering platforms flatten into a single dropdown. Every one of those details is the reason they needed something built for them, not adapted to them. That's what tailor-made means. The system is shaped to the business, not the other way around.

Off-the-shelf (Eats365, etc.)moofa custom build
Ordering flowStandard template, works for most shopsDesigned around your actual ordering logic
Delivery zonesRadius-based, pre-defined shapesDrawn to the exact streets you serve
Delivery systemFixed scheduling, same for every shopBuilt around how your team actually delivers
Staff notificationsIn-app dashboard, staff learn a new toolTelegram, WhatsApp, whatever they already use
BrandingTheir template, their constraintsYour brand, end to end
You ownThe iPadThe source code, yours to modify, move, or hand to any developer
Future changesWait for the vendor's roadmapChange anything, anytime. It's your code

The honest take

Priced against a good SaaS platform, a tailor-made system lands in the same range. The difference isn't cost, it's fit.

Off-the-shelf platforms are built for the average restaurant. If your shop is the average restaurant, they're a great choice, and we'd tell you to use one. Eats365, Cherrypick, SHOPLINE. All solid products.

But every business has details that don't fit the average. Delivery boundaries that don't match a circle. A delivery system that doesn't fit a standard template. Ordering flows with quirks that matter to your customers. When those details are the reason your business works, adapting your operation to someone else's software means giving up the thing that made you different.

A tailor-made system is shaped around the details that matter. You get the source code, yours to modify, move, or hand to any developer. That's the only reason to build one, and the only reason anyone should.

FREQUENTLY ASKED QUESTIONS

Off-the-shelf platforms are built for the average restaurant. They're a great choice if your operation fits the template. A tailor-made system makes sense when the details that make your business work: delivery boundaries, ordering flow, scheduling, staff workflows, don't fit the template. Mixue needed a polygon delivery zone drawn to specific streets, a drink configurator that handled their exact modifier options, and staff notifications on Telegram rather than in a separate app. None of that works on a template.

A system like Mixue's starts at around HK$30,000 one-time, with running costs of about HK$200–500/month for the server. Over three years, total cost is roughly comparable to a SaaS platform like Eats365 with online ordering. The difference is that the system is shaped to your business, and you own the source code, server, and customer data outright.

For most shops, dramatically. At 300 orders/month with an HK$80 average order value, Foodpanda or Keeta commission costs around HK$7,200–8,400/month. A custom system's monthly running cost is roughly HK$300. It pays itself back in 4–6 months and keeps paying back forever.

3–4 weeks from kickoff to live, for a system in the scope of Mixue's: menu, polygon zones, drink customiser, walker scheduling, and Telegram alerts.

You do. You get the source code, the domain, the database, and the customer list. If we stopped existing tomorrow, your system keeps running.

We offer a small retainer for ongoing changes, or you can hire any developer. The code is yours and documented. No vendor lock-in.

Yes, all major Hong Kong payment methods are supported, with automatic payment verification.

Yes. Menus, order confirmations, and staff notifications all support Traditional Chinese. Mixue's system runs in Chinese end-to-end.

Tell us what you're dealing with.

Have a problem off-the-shelf software can't fix?

Made in HK · © 2026