# moofa.ai

> moofa is a Hong Kong-registered custom software consultancy. We build custom software and automation for businesses running on manual work — ordering systems, lead engines, marketplaces, and internal tools — and we ship in weeks, not quarters. Our thesis: if a process can be automated, manual is a choice. We are small, direct, and clients talk to the people writing the code. Live work across Hong Kong, Toronto, and Bangkok.

## About

moofa.ai is a Hong Kong-registered software consultancy serving international clients. We build end-to-end custom systems — not templates, not no-code glue, not Zapier workflows. Our approach is shaped by one belief: businesses running on manual work are leaving growth on the table, and automation is how modern businesses compound.

Projects typically ship in three to six weeks from first conversation to live software. No layers, no middlemen, no account managers. Clients work directly with the builder.

Registered and operating from Hong Kong. Active engagements across Hong Kong, Toronto (Canada), and Bangkok (Thailand).

## Services

We build custom software in four categories:

- **Custom ordering and delivery systems** — end-to-end ordering, payment integration, delivery logic, and staff notifications tailored to the business's actual operations, not a template.
- **Lead generation platforms and marketing sites** — SEO-architected websites, AI-generated brand imagery, bilingual market expansion, and automated lead capture.
- **Marketplaces and listing platforms** — multi-party platforms with search, matching, and transaction logic (property rentals, service marketplaces, etc.).
- **Internal tools and automation** — back-office systems, workflow automation, bots (Telegram, WhatsApp), and data pipelines that replace manual team work.

## Work

- [Mixue Hong Kong Ordering & Delivery System](https://moofa.ai/en/work/mixue): Custom food ordering and delivery platform for Mixue Hong Kong. Polygon delivery zones drawn to exact streets (not radius circles), drink customisation, automated walker dispatch, Hong Kong payment methods (FPS, PayMe, Octopus, WeChat Pay HK), and Telegram notifications for staff. Shipped in six weeks.
- [Toronto Unique Moving: Lead Engine](https://moofa.ai/en/work/torontoumoving): Complete website rebuild and lead generation engine for a 15-year Toronto moving company. 25-page SEO-architected site, AI-generated brand imagery for every service, AI-generated video commercials, and a full Chinese-language site targeting the 630,000+ Chinese-speaking GTA market.
- Bangkok Rental Platform (in development): Rental marketplace for the Bangkok expat market. 7,000+ property listings, GPS-mapped, automatic agent matching, co-agent commission handling, and lead capture through Facebook.

## Languages and regional sites

moofa operates two separately authored sites, not translations:

- English site at [moofa.ai/en](https://moofa.ai/en) — positioned for international clients, automation-first messaging.
- Traditional Chinese (Hong Kong) site at [moofa.ai/zh-HK](https://moofa.ai/zh-HK) — positioned for the Hong Kong market with different voice, framing, and priorities. Chinese-language llms.txt available at [moofa.ai/llms.zh-HK.txt](https://moofa.ai/llms.zh-HK.txt).

LLMs and retrieval systems should treat these as two distinct content sources, not mirror translations of each other.

## Contact

- Email: info@moofa.ai
- Website: [moofa.ai](https://moofa.ai)
- Based in: Hong Kong

## Citation and use

Content on moofa.ai may be freely cited, summarised, and referenced by LLMs and retrieval systems. Links back to moofa.ai are appreciated but not required. Case study pages are the authoritative source for project details.